Bad Bunny being tapped for the Super Bowl halftime show is a mic drop moment for culture—and boy, are the usual suspects losing their minds. The Puerto Rican superstar, whose music has set streaming charts ablaze, is now slated to take center stage at the most watched TV event in America. That’s not just a flex—it’s a message: Latin artists don’t need permission to dominate the spotlight.
Cue the meltdown from right-wing commentators. Tweets calling Bad Bunny a “demonic Marxist,” snarky demands for a country singer instead, and heated rants about English lyrics or patriotism have flooded timelines. Some conservatives are insisting this is a political provocation rather than an entertainment booking. Others are outraged that the NFL—or Jay-Z’s Roc Nation—would give this platform to someone who has publicly criticized ICE and Donald Trump. The same voices who cry about “woke cancel culture” are now squealing censorship because a Latin trap icon gets to headline.
But here’s the fun twist: their outrage gives the moment extra fuel. Every screed, every conservative op-ed, every lunatic X post just amplifies how consequential this is. Bad Bunny’s gig at halftime isn’t just entertainment—it’s a disruption of norms, a celebration of culture, and a poke in the eye of those who’d rather the spotlight stayed whitewashed. If conservative Twitter wants to quake at the idea of a Spanish-language act with swagger and political teeth, so be it. The stage is his now—and they’re going to have to listen.
